BRAND HIGHLIGHT: TO THE FAIREST
Story: Founded in 2018 in England by art historian, creative director and vintage fashion entrepreneur Rebecca Rose in collaboration with expert perfumer Penny Williams, To The Fairest takes inspiration from ‘imagined landscapes, literature, and love’. The brand embraces a slow and conscious perfumery model, growing one fragrance at a time, in small quantities, with a social responsibility budget for donations to charities such as Thrive, which helps create positive change through horticulture.
Read more in Suzy Nightingale’s piece and watch Lorna McKay’s interview
Perfumes: The range currently consists of four fragrances created by Penny, ranging from the strong character, oakmoss-y and earthy Élan Vital, to the mysterious, twinkling sky and fresh metallic, dry coco powder Ordre Cosmique.
Prices: £85 for 50ml Eau de Parfum / £5 for 2ml samples / £17 for sample set
Where to buy? Online, in London at Suzannah
BRAND HIGHLIGHT: BASTILLE PARFUMS
Story: Run by beauty and luxury expert, CEO Sophie Maisant, BASTILLE PARFUMS was originally founded in France in 2020 by Marie-Hortense Varin as a brand anchored in transparency and sustainability - with 95% natural formulations, and a pledge to donate 1% of sales to the NGO Surfrider Foundation, which fights against oceanic plastic pollution. Interviews with the noses behind the fragrances shared on their blog, as well as integrated RFID technology enabling full traceability of ingredients, demonstrate how authenticity is central to the brand.
Read more in Mary Cleary’s piece
Perfumes: The collection comprises seven perfumes, to-date all created with various IFF perfumers. The fragrances range from the most recently launched Paradis Nuit by Nicolas Beaulieu, a soft yet powerful, spicy hay, and icy Savon de Marseilles scent, to Domitille Michalon-Bertier’s Un Deux Trois Soleil, a pepper-rose, familiar and warm, play-doh accord.
Prices: €39 for 15ml / €98 for 50ml / €145 for 100ml Eau de Parfum / €30 for sample set
Where to buy? Online, in London at Jovoy, Bloom Perfumery and The Beauty Edit Mayfair and globally at various points of sale
New industry appointments:
Shiseido promotes Alberto Noé to President and CEO EMEA
Chanel names Emilie de Tramasure as new GM of Fragrance and Beauty
A.S. Watson appoints Kulvinder Birring as CEO of Marionnaud Group
Things to explore in London:
Liberty London’s Fragrance Lounge
My fragrance of the day: Xi’An by Ormonde Jayne - a soft spice, airy, soapy and dry rhubarb
#oldmoneyperfume - the scent of wealth growing c. 110% month-on-month
“What is 2024’s version of 2010s Santal 33 trend” - a reddit thread
Engadin, Switzerland, March 2024
- Flo