Vegetable-inspired perfumes on the rise
A growing consumer interest in connecting with nature, combined with technologies enabling scent extraction from foods (e.g. Symrise’s SymTrap® and Firmenich’s Firgood®) has led to an increase in vegetative fragrances - read more
Smell tech innovation - the 2024 newcomers
From digital scent maps, to fragrance discovery hardware - discover this year’s CES event scent innovation highlights in Olivia Jezler’s piece
Global fragrance industry trends for 2024
The fragrance market is thriving, with global revenues expected to rise from c.$58bn in 2023 to c.$67bn by 2028, and following drivers predicted for 2024:
Conscious consumer: desire for brand transparency and education around fragrance formulations
Individualistic consumer: willingness to move away from ‘signature scents’ and experiment with new scent notes and forms of application (e.g. layering)
Curious consumer: interest in diverse formats of discovering and trialling fragrances (e.g. refill services, sampling, profiling and AI tools)
Fragrance industry trends in China for 2024
The Chinese fragrance market is set to grow from c.$2.9bn in 2023 to c.$5.1bn in 2026, with current growth drivers including Chinese consumers’:
increasing usage of fragrance in every day contexts
willingness to spend on unique products and shopping experiences
interest in local and heritage brands
Watch Camila Tomas’ (VP Innovation and Technology at Puig) views on the topic, and read more in Jing Daily’s 2024 market preview
Chinese fragrance brands attract national and international investment
First investments in the Chinese fragrance market for:
Estée Lauder: In December 2023, ELC’s New Incubation Ventures acquired a minority stake in Melt Season
L Catterton: In December 2023, LVMH’s private equity firm acquired a minority stake in Blankme
USHOPAL: In January 2024, Chinese luxury group USHOPAL led a multi-million dollar round in DOCUMENTS
Industry approaches to dealing with “inconvenient odours”
A deep dive into various techniques to handle smell - from harmonisation, to elimination, and everything in between
The fragrance inspired by PANTONE® colour of the year
dsm-firmenich launches Peach Fuzz Eau de Parfum - a “velvety, gentle peach”
Recent investments in fragrance:
My fragrance of the day: La Fille de Berlin - a sanguine rose
“What would you make with Midjourney Smell”? A reddit thread
New Balance’s “Shoe de Toilette”